Thursday, December 10, 2009

#1 at 5PM during Storm

CBS 2 News is patting itself on the back for the ratings during yesterday's snow and rain storm. The promo airing today says "more people watched CBS 2 at 5:00 than any other station." It ends with this line: "CBS 2 News at 5:00: Most watched when it matters most."

Thursday, December 3, 2009

Holiday Window Shopping with CBS 2 News

The new holiday promos have debuted and CBS 2 News is trying something different. Gone are the on-air talent saying the usual Christmastime clichés; instead, the anchors are featured inside holiday window displays.

Check them out: posted a time-lapse video of the two-day shoot in a TriBeCa studio. Promo producer Tim Taylor narrates the two-minute video, showing the building of the elaborate sets and explains what was going on.