Thursday, April 29, 2010

Videos of the New Look

Thanks to YouTube user NYNewsWatch, we have the following HD videos of CBS 2 News' new look from this afternoon:

CBS 2 News Debuts News Graphics

CBS 2 News debuted new graphics today at noon. It appears to be more of a update of the April 2007 Giant Octopus package than an entirely fresh look in that Arial is still the main font and similar CBS eye elements are used for the background animations. One major difference is that the yellow and gold colors that had been used along with the blue seem to have been dropped. As spotted last night and this morning, the "HD" lettering in the logo now sit next to the eye-2 logo and seems to make the logo look unbalanced, especially with the time, temperature and website address aligned with the eye-2 part in the bug.

The whole "upgrade" brings to mind the August 2006 simplification of the April 2006 look.

Here are some snapshots taken from the videos:

2:29 P.M. UPDATE: A few more snapshots...
Looks like the CBS eye in the lower-thirds gets covered up for specific franchise brands, such as part of a caduceus for HealthWatch.

The weather graphics have also been updated. The graphics for the maps appear to be the same but the new unanimated background appears on the today/tonight/tomorrow slides and seven-day forecast along with new border treatments. The "CBS 2 HDTV" logos in the studio weather center have generally been replaced with "CBS 2 NEWS" logos.

More New Logo Sightings

Something's definitely up... Below is a composite of the new logos spotted in other areas of this morning:

And here's a larger version of the graphic directing visitors to the station's Twitter page:

The main logo in the banner is still the current "HDTV" logo.

9:37 A.M. UPDATE: The Facebook page has an updated profile picture that seems to show the "HD" part in a slightly different shade as the eye-2 part of the logo, something that was also spotted above:

Wednesday, April 28, 2010

New Logo On The Way?

CBS 2 News seems to be testing out something on On top of the link for the live stream of CBS 2 News at 11:00, there's a graphic telling visitors to watch the noon newscast. What's noticeable is that the logo appears to be different. Instead of "HDTV" beneath the eye and the 2, it's just "HD" to the right of it.

Interestingly, the May 2010 "sweeps" period begins in just minutes.

Tuesday, April 27, 2010

"WCBS Grand" Anniversary

Ten years ago today, "News 2" debuted a graphics package that was significantly different than anything else the station had used before, including animated lower-thirds for the first time. The music was "WCBS Grand," which you can sample to on Southern Media's News Music Search Archive.