Tuesday, April 30, 2013

New Logo Spotted Again

The new CBS 2 logo with the gold "2" and no mention of "HD" shows up in a promo for tomorrow's 11:00 news.  It also uses the capitalization for the website address seen in the "Expect More" promos (in the past, it was written in all lowercase letters in promos).

Morrison's Darien Times Tirade

Former CBS 2 morning and noon anchor Rob Morrison, who left the station in February after being accused of trying to choke his wife Ashley, is back in the news today after being verbally abusive toward his hometown newspaper.

The Darien Times reports Morrison called them to complain about wrong facts about the paper reported that he was due in court today.
In Morrison’s heated tirade, he repeatedly stated The Times’ sources “sucked.”

“Your sources suck in the Stamford Court, and the Darien Times — I know this is big time for ya, OK, but your sources suck, brother,” Morrison said.

The Times asked if the court is what Morrison was referring to, since the clerk is part of the court.

“The clerk is your source? [The state’s attorney] you fu***** idiot,” he said. “F*** the clerk.”
(Thanks to Doug for sending in the link.)

Monday, April 29, 2013

"Expect More" Video

Here's a look at the new May 2013 sweeps promos we reported on over the weekend:

The full 60-second spot

A 15-second version

Another 15-second version

A 30-second weather spot


An ID mentioning the 5:00 and 11:00 newscasts

A weather ID

Saturday, April 27, 2013

"Expect More"

Beginning Thursday, the first day of the May 2013 sweeps period, CBS 2 began airing promos with the mysterious tagline of "Expect More." Notably, a new logo is used -- or at least a modified logo where the "2" has been turned gold but the CBS eye and the "NEWS" remain white/gray.

A five-second ID promoting the 5:00 and 11:00 weeknight newscasts.
In two 15-second spots, various scenes that appear to have been purchased from stock photography are accompanied by words that seem to tie in to the main tagline.

Another five-second ID for the weather team and Mobile Weather Lab with the same slogan.  This is the first time the station has chosen to put the Facebook and Twitter handles on the bottom of the screen instead of the website, much like NBC 4 has been doing.  Interestingly, CBS 2 uses the wrong Twitter logo -- it's actually their icon from two logos ago (see Twitter's logo guide here).

CBS 2 has been using the same graphics look for three years.  It began using this version of the "2" next to a shorter gold eye in May 1997 when "2 News" became "News 2" and "More News in Less Time, Every Time" became the slogan.  Less than nine months later, that slogan was dumped but the basic eye-2 logo stayed the same until January 2003 when the eye became white.  Now it appears that gold is being reintroduced to the logo.

CBS 2 has generally been very clean when unveiling new logos in that two versions rarely appear on the air at the same time for very long.  The 1997 look debuted in promos just hours before the Sunday, May 11th 11 p.m. launch.  In January 2003, the new look debuted in an 11 p.m. promo the weekend before the Monday morning launch.  Perhaps the worst instance was from January until April 2000 when a new rectangle logo appeared in promos and opens but the "slanted" logo remained during newscasts.

Tuesday, April 9, 2013

CBS Considering Moving To Cable-Only in New York

The New York Times' Brian Stelter scoops that CBS is looking into no longer broadcasting over the airwaves, quoting CBS boss Less Moonves:
CBS has already had some exploratory talks with cable operators about taking its local station signals off the air. “For now, we’re talking about the New York-Connecticut area,” Mr. Moonves said, because that’s the only area where Aereo now operates.
The news comes after the head of Fox floated the idea yesterday in response to Aereo, which uses antennas to capture the signals of broadcast stations and streams that to subscribers.