Wednesday, December 26, 2001

New CBS 2 Individual Anchor Promo: Janine D'Adamo

Last night on CBS 2 Nightcast, a new promo premiered about CBS 2 News This Morning meterologist Janine D'Adamo. The new promo is similar to the recent promos for CBS 2 News This Morning which promise, "A reliable return to business every morning," which also show Lisa Hill and Michael Pomeranz. However, this 30-second promo focuses on Janine and her morning forecast which "New York can rely on." Throughout the promo, Janine is at the weather maps and at the desk with Lisa and Michael. Also, at one point in the promo a graphic is displayed showing Janine and her name as would be used for an anchor intro. CBS 2 has not had anchor intros at the beginning of all of their newscasts in the past several months. However, this promo may be a sign of possible anchor intros to come after the possible changes scheduled to begin on January 7th.


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