Friday, February 5, 2010

WFAN-Branded Sports Segments

As of Monday, CBS 2 News has been including the WFAN Sports Radio 66 brand in its sportscasts. The WFAN logo appears on the plasma monitor and over-the-shoulder graphics as well as on a new sports ticker/flipper on the bottom of the screen.

This isn't the first time WFAN, a CBS Radio station, has partnered up with CBS 2. During the Jets' playoff run a few weeks ago, CBS 2 News This Morning occasionally had reporters live at the WFAN studio to chat with morning hosts Craig Carton and Boomer Esiason. Carton also co-hosted a Jets playoff special with Sam Ryan. A similar special aired just before the Giants won the Super Bowl in 2008. And CBS 2 relied on WFAN team beat reporters Ed Coleman and Sweeny Murti to cover the Mets and Yankees at spring training last winter.

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