Thursday, April 29, 2010

CBS 2 News Debuts News Graphics

CBS 2 News debuted new graphics today at noon. It appears to be more of a update of the April 2007 Giant Octopus package than an entirely fresh look in that Arial is still the main font and similar CBS eye elements are used for the background animations. One major difference is that the yellow and gold colors that had been used along with the blue seem to have been dropped. As spotted last night and this morning, the "HD" lettering in the logo now sit next to the eye-2 logo and seems to make the logo look unbalanced, especially with the time, temperature and website address aligned with the eye-2 part in the bug.

The whole "upgrade" brings to mind the August 2006 simplification of the April 2006 look.

Here are some snapshots taken from the videos:

2:29 P.M. UPDATE: A few more snapshots...
Looks like the CBS eye in the lower-thirds gets covered up for specific franchise brands, such as part of a caduceus for HealthWatch.

The weather graphics have also been updated. The graphics for the maps appear to be the same but the new unanimated background appears on the today/tonight/tomorrow slides and seven-day forecast along with new border treatments. The "CBS 2 HDTV" logos in the studio weather center have generally been replaced with "CBS 2 NEWS" logos.

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