"Eat At Your Own Risk" Is Helping CBS 2

The New York Post reports that Nightcast's ratings have increased due to the "Eat At Your Own Risk" special investigation. Approximately 375,000 households had CBS 2 on their television sets Monday night, which is 20% higher than the average viewing this month so far, and is 15% higher than May 2000. The investigative series is also credited with an 81% increase in visitors to cbsnewyork.com.
(Thanks to Brian for e-mailing this article to me!)

Nightcast Comes in Second Place Monday

The New York Post and the Daily News are reporting that CBS 2's "Nightcast" at 11:00 came in second place on Monday, finishing ahead of WABC. The rating was a 5.6, and was probably helped by CBS 2's investigative series, "Eat At Your Own Risk."
(Thanks to Brian for sending me these articles!)

East At Your Own Risk

CBS 2 is launching a major investigation tonight at 11:00 on Nightcast. This investigation targets the food industry, and will continue for a few weeks. "Eat At Your Own Risk" is a special investigation done for the "sweeps," a period when Nielsen Media Research collects data on what programs viewers are watching. This data is used by local stations, broadcast networks and cable systems to set ad rates.