Wednesday, April 11, 2007

CBS 2 Names Director of Digital Sales

CBS 2 announced yesterday that it named Brett Prescott to the newly created position of Director of Digital Sales, effective Monday. Here is his job description:
Prescott will develop online marketing campaigns from interactive agencies above and beyond traditional banner and pre-roll video offerings and will work closely with the WCBS-TV sales team to create cross platform campaigns that will engage their target audience on air, online and soon on the mobile front. Prescott will also focus on developing strategic ways to allow WCBS-TV's clients to benefit from reaching a web savvy audience.

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