He directs the marketing of the WCBS-TV news operation, oversees the production of all on-air promotion, radio/print design and advertising, and produces the overall scenic, music and audio design for the station. He is also responsible for the stations advertising budget and a creative staff of over 20 people consisting of editors, designers, writers and producers. Brauer and his team also created the WCBS-TV HD package which launched in an impressive 112 days.WCBS-TV President and General Manager Peter Dunn said of Brauer: "Bruce is a huge asset to our management team and has vastly improved the look of our broadcasts, promos, and overall scenic design for the station. He has brought our promotions up to a new level of quality and production standards, and has helped turn CBS 2 into the most efficient in-house creative boutique in the market."
Tuesday, June 12, 2007
New Creative Services VP Named
CBS 2 announced yesterday that Bruce Brauer has been promoted to vice president of Creative Services. He's been with the station since December 2005. Here is his job description:
Posted by Geoffrey at 6:40 AM