Tuesday, April 29, 2008

Still Photos Promo

A new promotional campaign kicked off today showing CBS 2's anchors and reporters at work through the use of black and white photos. The promos have a subdued tone with the apparent goal of earning the trust of viewers.

One 30-second spot features Chris Wragge and Kristine Johnson working together in the newsroom and in the studio:
Our world changes in the blink of an eye. Chris Wragge and Kristine Johnson... Working hard to bring you the news that matters most. Not only the headlines, but uncovering real stories. Bringing you the truth with the consistency you can trust. The news shaping our world. Chris Wragge... Kristine Johnson... only on CBS 2 HD.
The promo ends with both of their names on the screen in a typewriter-like font with the words "Honest And Consistent" beneath.

Another one highlights the work of reporter Pablo Guzman:
Pablo Guzman, on the streets, in the neighborhoods. When real people speak, they speak to Pablo. No one gets more people to open up and share their stories. CBS 2 HD's Pablo Guzman.
This one's tagline is "Sharing Your Stories."

Video of these new promos is coming up this weekend...

UPDATE: Some more transcripts:

This one has the tagline of "Working For You":
Kirstin Cole. With the economy in trouble, families struggling to make ends meet, Kirstin Cole will help you make it through hard times with sound advice and helpful information. CBS 2 HD's Kirstin Cole.
"Health And Compassion":
Dr. Holly Phillips, our medical insider, bringing you cutting-edge breakthroughs and the latest health alerts. When it comes to you and your family's health, turn to our doctor. CBS 2 HD's Dr. Holly Phillips.

"Truth And Politics":
Marcia Kramer. When scandal shakes up the government. When your tax dollars are in waste. When campaign twists and turns can change everything. There's only one political reporter who gets the whole story. CBS 2 HD's Marcia Kramer.

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