Thursday, March 1, 2007

February Ratings Are In: WCBS-TV is NY's #2 Station

CBS 2 is now the number two station in New York, taking that title away from NBC 4. The station's press release attributes the rise to "the most-watched primetime line-up in the market and the double-digit increases delivered by many of its local newscasts and syndicated series."

According to ABC 7's press release, CBS 2 had a sign-on to sign-off rating/share of 3.5/8, up from 3.1/7 from a year ago. ABC 7 had a 4.9/12 while NBC 4 earned a 3.0/7. CBS 2 and FOX 5 were the only stations (of the top six) to show growth year-to-year.

In the 25-54 demographic, CBS 2's overall rating was a 1.6, which the station says is the highest for a February sweeps since 1999.

The station is also touting its increase in web viewership, 7.52 million page views last month, way up from February 2006's 1.80 million.

Unfortunately, the ratings increases weren't uniform for CBS 2 News.

CBS 2 News This Morning very narrowly beat out FOX 5 and CW 11 for the #3 spot from 5-7 a.m., though it actually finished fourth in both the 5 a.m. and 6 a.m. hours individually. (CW 11 and FOX 5 each claimed the #3 spot for an hour, respectively.) The newscast overall remained relatively flat, going from 1.0 last year to a 0.9 this year in the 5 a.m. hour and stayed at 1.5 at 6 a.m., though the other stations showed more of a loss.

ABC 7 Eyewitness News widened the gap at noon, going from a 4.7 to a 5.4, much higher than CBS 2's 3.3 (up from a 3.2).

"Judge Judy" helped the station at 4:00 and 4:30, with a 3.8 and 4.0, respectively, up from a 3.4 from last year's "The People's Court" being in that spot. (Judy earned a 4.4 while on NBC 4 last February.)

22.5% of Judy's lead-in was lost for CBS 2 News at 5:00, remaining #3, while ABC 7 improved nearly 3% after "Oprah" and NBC 4 improved about 117% after "Ellen." CBS 2 News did improve from a 2.9 to a 3.1.

CBS 2 News at 6:00 remained flat with a 3.2. ABC 7 improved to a 7.6, NBC 4 fell to a 4.2 and FOX 5 increased to a 1.7.

CBS Primetime on CBS 2 from 8-11 p.m. was #1, with an 8.0, over NBC 4's 5.1 and ABC 7's 7.2. This boost from the network did not carry over to CBS 2 News at 11:00 (Monday-Sunday), however, with that newscast losing nearly 34% of primetime viewers. By contrast, ABC 7 lost 10% of the lead-in while NBC 4 actually added on 12%, making those newscasts #1 and #2, respectively.

CBS 2's press release highlights gains in the 25-54 demographic at 5 p.m., 6 p.m. and 11 p.m.

1 comment:

Anonymous said...

The spin by CBS 2 makes the ratings seem great, but in reality, the station's newscasts are still not doing well. The 5pm is especially troubling, because they now have a solid Judge Judy lead-in (compared to The People's Court last year), but they are not really taking advantage of it. Meanwhile, Ch. 4 has a weak Ellen lead-in and its "Live at Five" manages to build over 100% over Ellen, while Ch. 2's 5pm newscast loses about 25% of its Judge Judy lead-in audience.