Monday, October 12, 2009

New Morning Campaign

CBS 2 News just debuted a new promotional campaign for the morning newscast. The eight spots feature the team of Kate Sullivan, Maurice DuBois, John Elliott and Katie McGee in front of that familiar white background comparing their morning news to different parts of the morning routine.

Here's one of the spots: "It's Like Coffee"

Here are links to the others:

NewsByte2 contributor and eagle eye David notes that these look similar to promos done a month ago by Boston's WBZ: "It's Like Coffee," "Fresh is Better" and "It's Like Bacon." We tweeted this on @NewsByte2 and heard back from Lee Grossman, executive producer of CBS 2 Promos:
wbz spots inspired our campaign... we created 5 new spots and cbs-2-ified 3 of theirs. i'm very happy and proud of this campaign
The promos began airing today.

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