Monday, February 12, 2007

Sweeps: Behind The Scenes of "Judge Judy"

In what appears to be a shameless attempt at self-promotion, Kristine Johnson will take viewers behind the scenes of "Judge Judy" today at 5:00. Johnson recently traveled to Los Angeles to shoot the piece, which has been promoted in spots since Friday.

But it's doubtful that CBS 2 News is trying to help its 4 p.m. program. Instead, CBS 2 News at 5:00 is trying to benefit itself by enticing the "Judy" audience to keep watching Channel 2, to boost the ratings for today and, if the viewers like what they see, for the days and weeks to come (at least until February 28th).

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